I just can’t tell you how many times I watched this video. I love the sick mood, the motion and the mixture of techniques used to achieve this piece of art.
It is not very often that we have the opportunity to create a graphic equivalent of a drug fueled rant bringing all of our collective skills to bear. And it is almost unfathomable that we could actually do something like this and benefit a good cause.
The Buck team dug deep, channeling our inner gonzo, to direct and produce this homage promoting Good Books, the online bookseller that passes all its profits through to Oxfam. A big thanks to String Theory in NZ for bringing us this script, Antfood for their amazing audio stylings, to Thor for giving his voice and to all the artists who made this something we are proud of.
What you will see is an entirely fictional and completely unendorsed representation. [Though we humbly suggest Hunter S Thompson might have liked it.] We are devoted fans paying homage. No disrespect is intended.
Concept by String Theory
Directed by Buck
Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producers: Nick Terzich, Alyssa Evans, Emily Rickard
Coordinator: Ben Tucker
Associate Creative Director: Joshua Harvey
CG Supervisor: Doug Wilkinson
Animation Director: Steve Day
Art Director: Joe Mullen
Designers: Joshua Harvey, Joe Mullen, George Fuentes, Trevor Conrad, Jenny Ko, Jon Gorman
2D Animators: Joe Mullen, Harry Teitelman, John MacFarlane, Jamal Otolorin, Joshua Harvey, William Trebutien, Matt Everton, Taik Lee, Tristan Balos, Regis Camargo, Kendra Ryan, George Fuentes, Trevor Conrad, Jahmad Rollins, Matthew Wade
3D Artists: Jens Lindgren, Timm Wagener, Kai Wang, Joao Rema, Albert Omoss, Joshua Harvey, Christine Li, Kelsey Charlton, Ana Luisa Santos
Compositors: Nick Forshee, Alex Perry, Joshua Harvey, Joe Mullen, Moses Journey, Matt Lavoy, Jenny Ko, Helen Hsu, Elizabeth Steinberg, Adam Smith
Music and Sound Design: Antfood
Voiceover Artist: Thor Erickson
Software: Flash, After Effects, Maya
Client: Good Books
Agency: String Theory
Behind the Scenes
Case Study – Sound FX